Toni Y. Long

Named a “Top Attorney” in Corporate Law by Pasadena Magazine for 2017.

Toni Y. Long

Managing Partner

Toni Y. Long is the Managing Partner and Founder of The Long Law Group, PC, a boutique law firm specializing in Corporate and Entertainment transactional work.

Her Corporate practice focuses on corporate governance, maintenance and formation, real estate, asset/stock purchases and sales, securities, and other corporate issues, as well as serving as general corporate counsel. Since founding the firm, Toni has collaborated with other attorneys and counseled clients on complex M&A and financing transactions totaling more than $400 million.

She advises a broad range of business clients, from sole proprietors to emerging businesses to not-for-profit institutions to small, middle-market companies (revenues of up to $50 million), in a variety of industries, including film, television, music, gaming, new media, eCommerce, commercial and investment banking, insurance, oil and gas, aerospace, retail, manufacturing, agriculture, transportation, consumer products, restaurants, health care, software and technology, fashion, marketing, and public relations.

Her Entertainment & Sports practice focuses on production, talent representation, motion picture, television and new media development, distribution and licensing, and other entertainment issues. Toni provides legal advice to writers, directors, producers and production companies, offering legal representation at all stages of production. She has served as production counsel for numerous independent film projects.

Prior to founding the firm, Toni was a corporate attorney who worked on a variety of business and M&A transactions totaling over $400 million. She developed substantial experience drafting and negotiating a variety of business contracts, such as purchase and sale, employment, shareholder, option, licensing, non-disclosure/confidentiality, real estate purchase, and operating agreements.

Toni served as the Director of Business and Legal Affairs for an international film distribution company where she oversaw the acquisition and distribution of over 25 films. She also spent three years as a litigation associate at Morgan, Lewis & Bockius and Zevnik Horton, experience which gives her the ability to spot critical issues that could threaten the viability of business transactions or disadvantage a client if the partnership encounters obstacles.

Toni continues to be a mentor to students and recent graduates from UCLA School of Law.

Career before The Long Law Group:

  • Corporate Associate at Dreier Stein Kahan Brown Woods George, LLP and Keesal, Young & Logan P.C. – 2006 to 2009
  • Director of Business and Legal Affairs at Picture This Entertainment, an international film distribution company – 2004 to 2005
  • Litigation Associate at Morgan, Lewis & Bockius LLP and Zevnik Horton LLP – 2001 to 2004
  • President, Business Law Section of the Langston Bar Association – 2003 and 2004
  • Clerked in the legal departments at Occidental Petroleum Corporation, (Shaquille O’Neal’s online start-up company), and Universal Music Group.

Practice Areas

  • Corporate
  • Business Transactions
  • Entertainment & Sports
  • Mergers & Acquisitions
  • General Counsel



  • UCLA School of Law
    Juris Doctor, 2000
  • Stanford University
    Bachelor of Arts, Communication, 1992


Bar Admissions

  • California


Honors & Awards

  • Recognized as a “Top Attorney” for Corporate Law by Pasadena Magazine – every year since 2012
  • Recognized as a Southern California “Rising Star” by Super Lawyers in Los Angeles Magazine – 2007


Contact Information

Phone: (213) 631-3993 x 1

Direct Line: (310) 989-6896

Email: Toni

Speaking Engagements

  • “Smart Women, Smart Planning: Succession Planning for a Family Business,” February 5, 2015
  • “Running an Effective Small Business: Best Practices for Start-Ups and Emerging Companies,” Los Angeles Urban League, May 2014
  • “Ethical Issues for Corporate Attorneys,” UCLA School of Law: Transition to Small and Mid-Sized Practice, April 2014
  • “Dispelling Myths: Legal Issues for Filmmakers,” Reel Ladies Film Organization, June and July 2013
  • “What You Don’t Know Can Kill Your Business: Mitigating Risk for Startups and Emerging Companies,” Dartmouth Entrepreneurial Network (CalTech), March 2013
  • “Legal Issues in Entertainment: Understanding Key Contracts,” Twyman Creative Los Angeles Film Conference, April 2006
  • “Common Legal Issues in Entertainment,” Twyman Creative Los Angeles Film Conference, June 2005
  • “Legal Careers in Entertainment Industry, ” UCLA School of Law: Law Fellows Program, January 2005